The founder of Pupsworth, Sydney Worth reached out to me in the early stages of their new venture, before they even had a name, this was an entirely ground up project which allowed us to get involved in the smallest details, from the name of the business, to their tone of voice and their visual identity. This was a labour of love from start to finish.

When starting a project it's important to understand the story and the purpose of a business, what is it they're solving, why do they do their job, what makes them want to continue to do that thing. I ensure when creating a brand I weave that story throughout and create the feeling they wish to convey with their messaging and visual identity. Pupsworth is a brand that truly believes all dogs are worth it, get them that extra special treatment because they're part of your family and they deserve it. They also understand that a lot of "off the shelf" solutions are not the best solution for your loveable pups, so they wanted their brand to have a level of polish that would stand shoulder to shoulder with the credibility of those big players so they can continue to educate and inform their clients.

As a part of my process, I don't just look at how the brand works in the here and now, I also look at the future, how cant the brand be applied to what may come in the future, I explored different concepts for what other dog related products might look like with the strong Pupsworth brand.

Photography is a huge element of what pupsworth do, being a dog groomer and dog boarding service, it's important to highlight the dogs in the best possible light - I created a warm and inviting image style, highlighting the comfort and happiness of the dogs that visit Pupsworth.